2013 Team Outlook: Arizona Cardinals
WR Larry Fitzgerald, ARI - Stud (low risk)
Well-documented poor quarterback play decimated Larry Fitzgerald's fantasy value last season. Although his target numbers were in line with his career totals, the former Pittsburgh Panther failed to eclipse 800 receiving yards and his four receiving TDs were his lowest total. Things can only get better from here on out; however the question is by how much? Carson Palmer is certainly an improvement from the cavalcade of nonsense that played under center in Arizona last season. That said, the jury is still out on Palmer despite his big improvements a year ago. Fitzgerald is a high-upside WR2 that still has elite WR1 talent and ability.
WR Michael Floyd, ARI - Sleeper (undervalued)
The opinions vary on Michael Floyd. For much of his rookie season, his playing time was just as inconsistent as his production. He will now be pushing for a lot more snaps and has the potential to breakout in his second season. Larry Fitzgerald should see double coverage constantly, leaving Floyd and his strong upper body to compete one-on-one in man coverage. There are some unknowns and uncertainty too. While it would be valid to assume a better season due to the addition of head coach Bruce Arians and quarterback Carson Palmer, will that actually push Floyd into fantasy relevancy? It is possible, but Floyd might become a bit of a reach as a WR2 or even WR3 if his average draft position continues to climb.
WR Andre Roberts, WAS - Super Sleeper (high risk/potential)
Andre Roberts likely fits in the slot alongside Larry Fitzgerald and Michael Floyd. He is coming off a career-high season in 2012 with personal bests across the board. On the off chance that the Cardinals' aerial attack really takes off, Roberts could have T.Y. Hilton like potential. Considering Roberts caught 64 passes in a down year for the Cards, there's some decent deep league value here. This former Citadel alum will be a free agent next season, so he will want to play well in his contract season.
WR Ryan Swope, FA - Dynasty Only
Ryan Swope began garnering attention when Ryan Tannehill was still with the Texas A&M Aggies and that hype continued to grow with the presence of Heisman winner Johnny Manziel. Swope is currently battling concussion problems, most of which occurred while he was in college. Swope is a dynasty only option since he might miss part of training camp and is unlikely to have an impact in his rookie season.
TE Robert Housler, ARI - Sleeper (undervalued)
Due to a struggling offensive line, the Cardinals have often asked their tight ends to stay in-line to block. Rob Housler does have some athletic potential though. After being groomed in the past two seasons, Housler has potential. There are some red flags: He has not proven to be an asset in the red zone yet and he's never even scored a touchdown. With so many young, promising tight ends available late in drafts, Housler could be overlooked, allowing you to draft a boom-or-bust pick late in your draft.
TE Jeff King, FA - Not Draft Worthy
Jeff King is an eight-year veteran who specializes as an extra blocker in jumbo formations. He has started on occasion in his career, but he lacks the speed and burst to contribute much fantasy production. It's best to look elsewhere if seeking out a diamond in the rough.