Week 10: Snaps and Targets
Baldwin ranks second in the NFL in yards per target, 11.2, trailing only Jordy Nelson (minimum: 40 targets). Yet, Nelson gets more than three more targets per game than Baldwin. When the Seahawks throw Baldwin the ball, good things happen. They're starting to figure that out. He led Seattle with a season-high 10 targets last week, turning them into six catches for 75 yards a touchdown. Baldwin has real breakout potiential.
Cotchery led the Steelers with seven catches and three receiving touchdowns last week, and his 96 receiving yards were two shy of a team high. But I'm not convinced he's any different than the player who combined for 80 receiving yards and no touchdowns in the previous two weeks. Even while posting his impressive numbers against the Patriots, Cotchery still ranked fourth on the Steelers in catches. That's a sign this production is not sustainable.