Bruce Arians stated that Andre Ellington is ready to be a 'bellcow' in the Arizona offense, according to Darren Urban, a reporter that has covered the Arizona Cardinals for 15 years. In the offseason, it has been confirmed that Ellington has added an additional 10 pounds to his frame. Ellington became the featured back of the Arizona Cardinals after the retirement of Rashard Mendenhall earlier in the year. Ellington still faces competition from Stepfan Taylor and Jonathan Dwyer , two backs that may share a workload with Ellington.
Ellington showed flashes of brilliance during his rookie campaign. Because of the limited amount of touches he received, his fantasy production was severely diminished. However, when he did get his hands on the ball, he lit it up. With only 118 carries Ellington racked in 652 yards and three touchdowns in the 2013 season. He also caught the ball 39 times for 371 yards and a touchdown. Ellington currently has an ADP of 37, placing him behind the likes of Doug Martin and Zac Stacy. If Ellington truly becomes the 'bellcow' of the Arizona offense, 1,000 all-purpose yards is extremely likely. With his unique talents for rushing and catching he is a must-own in PPR formats.